Which of these pictures is a deepfake? Your brain knows the answer before you do

Deepfakes – AI-generated videos and pictures of people – are becoming more and more realistic. This makes them the perfect weapon for disinformation and fraud.

But while you might consciously be tricked by a deepfake, new evidence suggests that your brain knows better. Fake portraits cause different signals to fire on brain scans, according to a paper published in Vision Research.

While you consciously can’t spot the fake (for those playing at home, the face on the right is the phony), your neurons are more reliable.

“Your brain sees the difference between the two images. You just can’t see it yet,” says co-author Associate Professor Thomas Carlson, a researcher at the University of Sydney’s School of Psychology.

The researchers asked volunteers to view a series of several hundred photos, some of which were real and some of which were fakes generated by a GAN (a Generative Adversarial Network, a common way of making deepfakes).

One group of 200 participants was asked to guess which images were real, and which were fake, by pressing a button.


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A different group of 22 participants didn’t guess, but underwent electroencephalography (EEG) tests while they were viewing the images.

The EEGs showed distinct signals when participants were viewing deepfakes, compared to real images.

“The brain is responding different than when it sees a real image,” says Carlson.

“It’s sort of difficult to figure out what exactly it’s picking up on, because all you can really see is that it is different – that’s something we’ll have to do more research to figure out.”

The EEG scans weren’t foolproof: they could only spot deepfakes 54% of the time. But that’s significantly better than the participants who were guessing consciously. People only found deepfakes 37% of the time – worse than if they’d just flipped a coin.

“The fact that the brain can detect deepfakes means current deepfakes are flawed,” says Carlson.

“If we can learn how the brain spots deepfakes, we could use this information to create algorithms to flag potential deepfakes on digital platforms like Facebook and Twitter.”

It could also be used to prevent fraud and theft.

“EEG-enabled helmets could have been helpful in preventing recent bank heist and corporate fraud cases in Dubai and the UK, where scammers used cloned voice technology to steal tens of millions of dollars,” says Carlson.

“In these cases, finance personnel thought they heard the voice of a trusted client or associate and were duped into transferring funds.”


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But this is by no means a guarantee. The researchers point out in their paper that, even while they were doing the research, GANs got more advanced and generated better fake images than the ones they used in their study. It’s possible that, once the algorithms exist, deepfakers will just figure out ways to circumvent them.

“That said, the deepfakes are always being generated by a computer that has an ‘idea’ of what a face is,” says Carlson.

“As long as it’s generating these things from this ‘idea’, there might be just the slightest thing that’s wrong. It’s a matter of figuring out what’s wrong with it this time.”

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